Colgate Toothpaste Total Active Prevention Whitening 40g

Colgate Total Active Prevention Deep Clean Toothpaste. Clinically Tested 24 Hour Antibacterial Protection* 3X More Effective at Fighting a Root Cause** Rich, dense foam with high-cleaning microparticles helps prevent the formation of tartar along the gumline and on teeth.

• Colgate Total Active Prevention Deep Clean Toothpaste.
• Clinically Tested
• 24 Hour Antibacterial Protection*
• 3X More Effective at Fighting a Root Cause**
• Rich, dense foam with high-cleaning microparticles helps prevent the formation of tartar along the gumline and on teeth.
• Helps strengthen, reharden and protect enamel to prevent erosion.
• A multibenefit toothpaste

Helps prevent many oral care issues^. This formula contains a unique system that stabilises our active ingredient and is designed for superior^^ performance.

*2x daily (every 12 hours) brushing with 4 weeks continued use.
**Fight tartar, cavities and bad breath based on bacterial plaque reduction vs. non-antibacterial fluoride toothpaste with 3 months continued use.
^bad breath, cavities, enamel erosion, tartar, plaque, stains, bacteria on gums.
^^vs. a non-antibacterial fluoride toothpaste.
Colgate Total Active Prevention Deep Clean Toothpaste, previously named Colgate Total Advanced Clean Toothpaste. New reformulation available from February 2025

We've switched to a recyclable tube & carton! Follow local council guidelines for recycling. HDPE 2 plastics or recycle with TerraCycle.